Premium Logo Design Package
Your logo needs to work in more places than just your website.
It may need to fit across a shopfront, uniform, vehicle, business card, social media profile, email signature or a tiny browser tab. One logo layout rarely works perfectly in every space, which is why this package gives you a complete, professionally designed logo suite rather than one final logo file.
Our Premium Logo Design Package is for Australian small businesses, startups and established businesses that want a new, original brand identity created from the ground up.
You will receive a main logo, alternate logo variations, a favicon and a practical style guide, giving you the flexibility to use your brand consistently across print, signage, uniforms, merchandise and digital platforms.
The Little Logo Lab has been helping businesses build professional identities since 2011. We keep the process personal, explain things in plain English and work with you to create branding that feels right for your business, rather than something generic or pulled from a template.
What’s included
- A detailed branding questionnaire
- Competitor and market research
- A professionally prepared moodboard showing the proposed visual direction
- 4 original custom logo concepts
-
Initial concepts delivered within 5 business days
-
Up to 10 revision rounds to refine your preferred direction
- A complete suite of final logo variations
- A brand style guide
- High-resolution print and digital files
Your complete logo suite
Main logo
Your primary logo and the version you will use most often across your website, signage, printed materials and general business branding.
Secondary logo
An alternate layout of your main logo, such as a horizontal or stacked version. This gives you a practical option when your main logo does not suit the available space.
Sub logo
A simplified brand mark designed for smaller or more compact applications, such as social media profiles, stickers, packaging, watermarks or promotional items.
Light, dark and single-colour versions
Your logo will be prepared in appropriate colour variations so it remains clear and recognisable on light backgrounds, dark backgrounds and in situations where only one colour can be used.
Favicon
A small, simplified icon for your website browser tab. It may also be suitable for selected social media, sticker or digital applications.
Brand style guide
Your style guide records the important details behind your new visual identity, including your logo variations, brand colours, colour codes and chosen fonts.
This makes it easier for you, your printer, web designer or future team members to keep your branding consistent.
Professional final file formats
Once your logo suite has been approved, you will receive professional files suitable for print, signage, uniforms, merchandise, websites, social media and everyday business use.
Your final files will include:
-
AI — the editable Adobe Illustrator source artwork
-
EPS — scalable vector artwork commonly requested by printers, signwriters and promotional suppliers
-
SVG — scalable vector files for websites and digital applications
-
PDF — high-quality files for printing, viewing and sharing
-
PNG — high-resolution files with transparent backgrounds
-
JPG — high-resolution image files for general use
Print files will be supplied in CMYK, and digital files in RGB, where appropriate.
Your vector files can be enlarged for large-format printing and are suitable for providing to signwriters, printers and embroidery suppliers.
Please note that an embroidery company may still need to convert the artwork into its own specialised stitch or digitised embroidery format before production.
More than a logo that simply looks good
A professional logo needs to remain clear at different sizes, reproduce reliably and give the right impression of your business.
We consider how your design will work across real-world applications, not just how it looks in a presentation.
This includes:
- Legibility at large and small sizes
- Colour contrast
- Scalability
- Balance and spacing
- Suitability for print and digital use
- Adaptability for signage, uniforms and merchandise
- How the logo will work in different layouts and applications
This practical thinking is one of the biggest differences between receiving a single generated image and investing in a professionally developed logo system.
Professionally designed, not AI generated
We do not use artificial intelligence logo generators to create your final logo.
Your concepts are developed by our experienced design team using your business brief, research and approved moodboard, then professionally created and refined in Adobe Illustrator.
This means you are not simply choosing from automatically generated images. You are working through a considered design process with real people who can interpret your feedback, identify practical problems and make purposeful design decisions.
The AI file included in your final package refers to an Adobe Illustrator artwork file. It does not mean your logo was generated using artificial intelligence.
Have some inspiration or early ideas?
You are welcome to send us sketches, screenshots, Pinterest boards, AI-generated inspiration or examples of styles you like.
These can help us understand your preferences and the direction you are considering.
This package is designed for businesses that want a new and original logo identity created from the ground up. Any reference material you provide will be treated as inspiration only, rather than copied or simply redrawn.
If you already have an AI-generated logo that you want professionally repaired, recreated or prepared for use, that will be covered under our separate AI Logo Rescue service.
How the process works
1. Tell us about your business
After ordering, you will receive a detailed branding questionnaire.
This helps us understand your business, customers, competitors, personality, preferences and plans for using the logo.
2. Research and creative direction
We research your market and competitors, then prepare a moodboard showing the proposed colours, typography and overall visual direction.
3. Initial logo concepts
You will receive four original custom concepts developed specifically for your business.
4. Revisions and refinement
You choose the direction you prefer and provide your feedback.
We then work with you to refine the design through up to ten revision rounds.
5. Final logo suite
Once approved, we prepare your complete suite of logo variations, style guide and professional files so your new branding is ready for use.
Is this the right logo package for you?
Choose the Premium Logo Design Package if you:
- Want a new and original brand identity created from the ground up
- Need more than one logo layout for different applications
- Want your branding to work across signage, uniforms, print and digital media
- Need appropriate light, dark and simplified logo versions
- Want a favicon and style guide included
- Are launching or rebranding and want a complete visual identity
- Want professional guidance rather than trying to piece everything together yourself
If you only require one final primary logo, our Custom Logo Design Package may be enough.
If you want a complete, flexible logo system that is ready to grow with your business, this is the package we recommend.
Ready to create your new brand?
Place your order and we will send you the branding questionnaire and next steps.
You do not need to have everything figured out before you begin. Bring us your business, your ideas and even the things you are unsure about, and we will help you work through the rest.
